A Premium brand for a premium product, romanian honey aims to combine a sweet natural honey with sleek premium design in a nice neat little package, that would push the potential customers to buy the product, because after they taste the product they will never want to buy another honey ever again
Because there is already a high amount of competition regarding honey especially raw natural honey, the package needs to communicate the exquisite experience a customer will have, it needs to communicate luxury while also being playful-like, abit of a double edge sword, but nothing is impossible.
We used colors and fonts and shades that neatly communicated the idea of silky smooth delicious honey, We decided to take a simple approach yet an effective one, to convey the brand values that were important for the brand itself, we carefully introduced the legal labels into the design that look like they belong. We made the important elements bigger and made them stand out, the actual jar is also a bit different than most romanian jars so that helped a ton. While you would expect to see bees cartoony elements on a design like this, we opted not to and tried to do something more contemporary.
From briefing to debriefing we, clearly understood the assignment and the brand needs and wants, we’ve created a brand guideline after which we modeled the 3D jar in blender to test our design, the dieline was also custom made in illustrator using specific mesures, after that we were careful to not go ofer the bleed lines and the danger zones of the product, in the end we put everything together and rendered out the final image.
Honey in romanian while it’s mass produced, most romanians prefer to buy from beekeepers since the honey is way different than store bought, it’s an important aspect of romanian tradition that needs to be respected, we tried to covey tradition and contemporary design ideas to cultivate the final design
Romanian tradition should be preserved, through our design choices we made a honey package design that attracts customers, not all people have the possibility to buy it from the beekeepers themselves this design communicates the idea that the honey is well manufactured naturally and preserved
wE ARE A SMALL SIZE AGENCY FUELED BY PASSION FOR CREATIVITY, INNOVATION AND PERFECTION OF DESINING
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