Project

With the competition that exists in today’s grocery business having a good looking package design is a must. Therefor here at prism we concentrated on creating a meaningful package design for a milk company

Just Milk

CONTACT US
THE PROCESS THE PROCESS

The challenge

Creating a package that stands out is never easy, therefor we started by thoroughly evaluating the brief, the challenge was that we needed to present the product as natural as possible with a playful look around it, also since it’s a package design we needed to include every legal label or text in an atractive and easy to read way

‍

Package Design
Branding
Product Design
Blender

Solution

We started by creating a brand guideline we incorporated tones of blue to incapsulate the idea of milk but also a cow pattern for the background. Finding a font that works wasn’t really that easy we did after a while decide to stay with a combination of Piedie and Poppins, which really brought together a playful yet modernistic look

The Process

We first started by creating a 3d model for the milk bottle since we hadn’t been given one, this was also for making the dielie later on, after creating a simple mockup in blender we unwrapped the UV’s and created the dieline, after that we used our brand elements to create a comprehensive design, in the final stages we rendered out the product and made an alternative for a vegan based milk

Brand Elements

Some brand elements we’ve added was the cow’s head bellow the logo of the company which really brings a more humanizing feeling to the buyer, other elements were the cow pattern on the background with a low opacity and of course the illustration at the bottom which allows the potential buyer to see that the milk is freshly farmed grass feed creamy milk

CONCLUSION CONCLUSION

Our conclusion

Creating a branding, a product and a package design in a few days was indeed a challenge, but with our expertise and a world of tools at our disposal we’ve managed to create a competitive product for a milk product.

VIEW FULL CASE STUDY